Business Analyst Specialist (Digital Goods)

Vertical Management | Head Office | Full-time

Get to know the Team

Join our dynamic Digital Goods Department in Be Group, where we develop a variety of digital services that enhance the all-in-one experience of our beloved Be users. Our offerings include online tickets for cross-city transports, car rentals, telco payments, & more and more digital tickets you can ever find in the world.

As a Senior Business Analyst, you will play a crucial role in shaping the successful growth of digital services in our ecosystem with buddies who are Product and Marketing teams.

Job Responsibilities

  • Analyzing user data and behavior, combining with market research to derive insights that inform product development and growth strategies for user acquisition and retention.
  • Collaborating with the Product team to define product requirements, perform post-launch analysis with data-driven recommendations for enhancements of funnel conversion.
  • Partnering with the Marketing team to create go-to-market (GTM) strategies for new releases, ensuring successful launches and user adoption.
  • Developing dashboards and reports that monitor and forecast business performance, providing actionable insights for long-term growth strategy

Job Requirements

  • University Graduate, preferably in Statistics, Mathematics and Economics.
  • 2-5 years relevant work experience in analytics or insights related roles, preferably in ride-hailing or digital services.
  • Proficiency in data analysis tools (such as SQL, Excel) and visualization tools (like Power BI, GG Looker).
  • User centric with a growth mindset and ‘can-do’ attitude is a must
  • Be results and detail-oriented, effective communication and organizational skills.

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