Responsibilities:

• Planning and delivering CRM strategies across the organization with a view to activate new users, retain existing users & win back churners.
• Making sure the customer database is correctly segmented for targeted marketing activities.
• Designing & optimizing the marketing automation user flows (for both riders & drivers) for specific campaigns.
• Working closely with the cross-functional teams to design, test and execute growth experiments that drive efficient growth.
• Working closely with IT Dev to ensure the availability of tracking events on partner platform.
• Liaising with BI to provide the weekly/monthly/quarterly/ by-campaign reports in time.
• Being a part of internal CDP project.

Requirements:

• Bachelor’s degree.
• 1 - 2 years’ work experience in CRM management, data analysis, digital marketing or similar.
• Must be comfortable in the use and analysis of data.
• Prior hands-on experience with CRM channels, such as: Push Notification, In-app Message, Email Marketing, SMS, …
• Ability to communicate, collaborate and advocate ideas as well as execute, take ownership and be hands-on with those ideas.
• Having the experience of using CDP & CRM tools (like Clevertap, Insider) is a plus.