The person will be responsible for building and managing user‘s experiences/ journey on be platform.

1. Responsibilities:

• Implement and execute email, SMS and in-app campaigns that deliver high levels of engagement to our database across multiple brands.
• To drive the development of new automated communication journeys, including welcome, conversion, pre-churn and reactivation. This will include data selection, message builds, and working with creative parties
• Involve to the Development of a calculated tests and learn, apply to all elements of stage CRM; testing offers, content, creative, segmentation and targeting across all key life stage communications, with ongoing optimization.
• Working alongside the other CRM members, to map and document all automated customer journeys, including communications, content, data selections and offers.
• Use communication response to campaign target and control analysis to create and present regular reports detailing the commercial effectiveness.
• Responsible for quality monitoring of CRM campaigns to ensure accuracy and consistent communication across the brand portfolio.

2. Requirements:

• University Degree (Economics, Finance & Banking is an advantage)
• 3-5 years of professional experience in any industry like e-commerce, fintech, ride-hailing, technology....
• Have a natural curiosity and passion for content creative.
•  Strong interpersonal skills and ability to work across teams with varied needs.
• Good knowing in CRM, Familiar with Salesforce ...
• Good written and verbal communication skills (English and Vietnamese)
• Computer skills: Microsoft Office 365 (Word, Excel, Power point…), Google suite
• Provable experience in project implementation, improvement and measurement
• Planning, organization organizing and time management skills
• Hard-working, energetic, trust-worthy, ready-to-learn, ability to work extended hours and under pressure
• Independent Proactive, team-work and presentation skills
• Attention to details and able to multi-task