About Us

We are a rapidly growing super app, integrating ride-hailing, food delivery, parcel delivery, and digital services to meet the evolving needs of our users. As a Marketplace Manager for Delivery services, you will lead strategic initiatives to grow our parcel and food delivery verticals. This role combines a deep understanding of demand planning, budgeting, user segmentation and core analytics  with the ability to deliver operational excellence and innovation.

Key Responsibilities:

1. Demand Planning & Budgeting

• Develop and manage demand forecasts for delivery services, ensuring operational readiness during peak and low-demand periods.

• Collaborate with Heads of BU to set and manage budgets for commercial campaigns, growth initiatives, and new sub-services launches relating to delivery services

• Regularly review budget performance against growth targets, making necessary adjustments to optimize spending and return on investment.

• Provide strategic input on pricing, discounts, and promotional campaigns, ensuring alignment with demand forecasts and user growth objectives.

2. Customer Conversion Funnel

• Oversee delivery services’ performance, developing KPIs and frameworks that track and drive user satisfaction, delivery efficiency, and order volume growth.

• Analyze user behavior, identify drop-offs, and implement strategies to streamline the funnel and increase customer engagement, cross-services usage.

• Lead A/B testing initiatives to experiment with different approaches for user onboarding, repeat orders, and service retention.

• Collaborate with product and marketing teams to create tailored campaigns that enhance the delivery experience.

3. User Segmentation & Targeting

• Use data to develop and refine user segmentation strategies, identifying key customer groups for personalized marketing and service offerings.

• Leverage segmentation insights to craft targeted campaigns that address the unique needs of different user cohorts, from frequent buyers to occasional users.

• Continuously refine segmentation models to align with changing user behaviors and market trends.

• Work closely with marketing to ensure campaigns are tailored to drive maximum engagement from each user segment.

4. Feature Optimization & New Service Launches

• Collaborate with cross-functional teams to launch new features that improve delivery experience, such as real-time tracking, contactless delivery, sales reporting, and user customization options.

• Continuously monitor existing delivery features for potential improvements, ensuring they meet customer expectations and industry standards.

• Work with BD and product teams to explore opportunities for launching complementary services (e.g., document, pharmacy delivery, intercity) to expand the delivery ecosystem.

• Stay updated on market trends and competitor offerings to ensure our delivery services remain innovative and competitive.

Requirements:

• Bachelor’s degree in Business, Data Analytics, Marketing, or a related field (Master’s degree preferred).

• 5+ years of experience in growth management, product management, or operations within delivery services or related industries.

• Strong experience with customer conversion rate optimization (CRO) and working on delivery-centric products or services.

• Experience in logistics, or food delivery

• Expertise in demand planning and budgeting for growth initiatives.

• Proficiency in data analytics and performance tracking tools (e.g., SQL, Tableau, or similar platforms).

• Proven ability to collaborate with cross-functional teams, including product, marketing, and operations.

• Experience in launching new services and scaling products in fast-moving environments.

• Knowledge of the delivery ecosystem, including logistics, courier networks, and last-mile delivery challenges.

• Strong understanding of user segmentation, customer lifecycle management, and targeted marketing.