Owning transport vertical‘s brand activities calendar and keeping track of projects/ the implementation of activation platforms and ensuring timely delivery of tactical and brand campaigns in alignment with stakeholders
Proactively drive initiatives to drive user acquisition & retention with clear insights, and supporting evidence.
Managing, coordinating and aligning with internal stakeholders and translate into an execution plan. Ensure a single-minded communication message is created in line with the brand communication plan.
Champion for effective communication launch/roll-out and ensure key learnings take out for future plans.
Monitor/Review the performance of the plan with on-time intervention and optimization.
Identify and mobilize needed resources to accomplish brand/project goals
Management of marketing budgets within agreed allocation and align with approved advertising/partnership activities.
Other tasks/cross-functional projects assigned by the line manager

Key Performance Indicators

Ability to manage the execution of the complete project from planning to timely delivery (multiple projects at once)
Ability to learn fast and take ownership of projects and KPIs ensuring budget in kept in check and stakeholders are involved as needed
Interest in contributing to building a strategy and driving new and effective ideas
Demonstrated collaborative attitude, both internally and externally

ABM/ Senior ABM level in a Consumer Tech/ FMCG environment
Deep knowledge on Brand building/communication.
Analytic capability to manage & diagnose issues and opportunities & turn them into marketing actionable recommendations.
Strong interpersonal, communication, and complexity/project management skills.
Detail attention, strong presentation.
Creative in problem-solving and embrace/be open to changes with a highly responsive level.
Ability to operate in an aggressive, dynamic environment, and to provide innovative approaches in a team-based structure

Senior Brand Specialist

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